Malick Sy

• Covering 9 Markets in Sub Saharan West Africa (1954 Travel Agencies)
• Collaborated with senior executives to improve performance in regional area and develop strategies to expand revenue generation in a dynamic and complex environment.
• Finalized sales contracts with high-value customers.
• Achieved regional sales objectives by coordinating sales team, developing effective commercial strategies, and servicing accounts to strengthen business relationships.
• Developed and maintained positive relationships with clients in assigned sales territories.
• Lead Clients interactions to strengthen customer relationships and uncover possible opportunities for growth or retention.
• Developed sales strategy based on research of consumer buying trends and market conditions. Initiated Account profitability project
• Managing team of 07 Country managers across West Africa.

• Established criteria for each milestone within product roadmap as means to measure developmental progress.
• Conceptualized and deployed enhanced product features and optimized implementation for use in marketing strategies.
• Collected customer requirements, directed testing and conducted continuous evaluations to make proactive adjustments to marketing approaches.
• Documented user stories, specifications and product features into detailed work order to communicate across teams and build mandatory requirements.
• Developed pricing strategies while balancing firm objectives with customer satisfaction maximization.
• Managed prototyping designs and coordinating mass production.
• Monitored market trends and competitor performance and analyzed gaps to update promotional strategies and maximize sales.
• Coordinated project planning and execution with team members and team leads.
• Managed benchmarks, product demonstrations and testimonials for performance evaluation.
• Championed customer experience through expert analyzation and communication.
• Compiled product, market and customer data to generate informed sales and profit projections.
• Collaborated with sales, marketing and support teams to launch products on time and within budget.

• Responsible for all Certification - Type approvals - Homologation for the Middle East and Africa region for mobile broad bands, smartphones and tablets.
• Responsible to carry out all technical solution documents such as SAR test reports, EC declarations of conformity, and technical specifications.
• Responsible for New Product Introductions communication to the sales, marketing, and all external stake holders including distributors and operators.
• Responsible for carrying out competitive analysis and price band comparisons and recommending product strategy to sales and marketing teams.
• Define and request from global different software customizations, co-branding with operators and open market, some operator hardware customization (telephony, accessories ...),.
• Managing operator technical validation of Alcatel/BBY terminals and approval of commercial items (User Manual, Safety and Start Up Guides, Labels, and Packaging, Shipments).
• Leading the definition of the Bill of Material (BOM) based on different clients’ requirements for each country and leading planning from the execution to closure.
• Providing product information, demonstrations, and presentations on handheld products and Home/Corporate products solutions.
• Responsible for providing technical guidelines to EMEA technical team and to China.
• Completing RFI and RFP responses as required for commercial and government customers.
• Report and track issues to R&D team and central EMEA technical team.
• Test handsets according to test plan and commercial launch plan on a real network.

• Managed Wireless Data Transfer App deployment in African Operators.
• Facilitate the creation of the Business Plan per Operator and design project related technical documentation.
• Identify Risks in projects and use proven PM techniques to assess and mitigate.
• Host management and project team meetings as required keeping the project team and stakeholders informed and progressing.

Plan and co-ordinate projects of various complexity between several PMI entities and business partners (distributors, and follow-up on the project status to ensure the timely and appropriate delivery of services throughout the project cycle.

Talos Project Lead:

• Designed and implemented an innovative Sales Automation System (Mobile app/Smartphone+Web Backoffice) allowing Real Time data Reporting from the market.
  
• Deployed in Multiple Markets: Senegal, Mali, Ivory Coast, Nigeria, Tanzania
  
• Delivered Training to 1500+ users (Field and business) Impacted by Solution
  over 2016-2017
  
• Implemented Business Intelligence tool (Power BI) for more interactive
  Reporting (hindsight/Foresight)
  
• Built Reporting System with advanced BI capabilities covering in realtime a total
  of 115k Points of Sales accross markets and allows historic data management
  for past 5 years
  
• Solution greatly improved speed to market and Sales performances
  

• Implemented & Managed Samsung E-Warranty System in West Africa in 2013.
• Linked Samsung Customer Base with Orange Senegal Systems allowing customer care for 30000+ Smartphones customers.
• Launched in December 2012, the Ewarranty system significantly impacted Samsung Smartphones counterfeits in Senegal in October 2014.
• Support Sales with proper Product Management to improve Samsung Smartphones Business within West African Countries.
• Manage Software Field Test Reporting for SEWA SB (Samsung Electronics West Africa Senegal Branch).
• Perform Software Field test reports on every Smartphone entering West Africa’s Market.

• Information systems conception & implementation Scripts Development.
• IT Systems troubleshooting (network connectivity, desktop, cell phones, Smartphone’s configuration,.
• Printers connectivity, and network access.).

• Analyze information processing and computation needs then planned and design using techniques such as structured analysis and data modeling Prepare cost-benefit and return-on-investment analysis to support Management decisions before implementation.
• Train staff and users to work with computer systems and programs which helped them achieving significant improvements in their productivity.
• Execute Weekly Backups.