Eric McBride

With a decade of experience, I offer Senior Performance Marketing Consultation for companies of all sizes looking for support in optimizing/scaling their Meta/Facebook, Instagram, TikTok, X/Twitter, Linkedin and Pinterest advertising channels.

With my experience in marketing apps, websites, events, content, clothing, jewelry, services, gyms/martial arts academies, and home furnishing, working for multiple agencies as well as for companies focused on one/specific product(s), I offer a wide variety of solutions for scaling and promoting your products at optimal cost.

What I can do for your company/you:

● Account audits to identify problems (including audiences, optimization points, conversion events & more)
● Campaign, adset, and creative building (suggestions for your team or hands on)
● Budget planning and reporting
● On-boarding and training for new performance marketing team members
● Optimization of accounts not performing well/hitting KPI's (audit)
● API/Pixel implementation guidelines and event testing to make sure required events are firing properly for your website/product
● Advanced analytics reporting and data analysis

Oversees the entire paid media processes and projects within the paid media team. This includes campaign creation, client consultation, consultation on technical implementation (Conversion API/pixel, shop systems, etc.) optmization for existing campaigns/setups, budget planning, data analysis and more.

● Oversees all ad related activity across Meta, IG, TikTok, Snapchat, LinkedIn and Pinterest.
● Plans and implements all spending and campaign strategies.
● Direct consultation with clients regarding paid campaigns, targeting, A/B testing, pixel implementation, funnels, processes & more.
● Works with additional agencies to effectively scale.
● Analytics, reporting, performance tracking and budget planning.
● Responsible for training of new performance marketing team members.

Leading a team of junior and intermediate Paid Media Managers, my job is to oversee the entire paid media processes and projects within the paid media team. This includes (when needed) building campaigns directly (hands on), consultation, consultation on technical implementation (pixel, shop systems, etc.) and optmization for existing campaigns/setups and more.

● Oversees all ad related activity across Meta, IG, TikTok, Snapchat, LinkedIn, Pinterest and Reddit ads.
● Plans and implements spending strategies with 8 figure yearly budgets.
● Direct consultation with clients regarding paid campaigns, targeting, A/B testing, pixel implementation, funnels, processes & more.
● Works directly with multiple agencies to effectively scale.
● Analytics, reporting & performance tracking.
● Responsible for all onboarding and training for new performance marketing team members.

Voicemod is changing the digital audio horizon with itsone of a kind voice changing technology, and as Senior Performance Marketing Manager for social platforms, it's my job to get it into the hands of as many users as possible worldwide.

● Oversees the complete landscape of all social ads across Facebook, Instagram, Twitter & TikTok
● Campaign planning, implementation and optimization across multiple platforms
● In depth analytics reporting to determine patterns and identify efficient scale opportunities
● Content planning ideas with product team
● Content creation support

Getsafe is an app that modernizes the process of getting the insurance coverage you need, and as Senior Performance Marketing Manager my job is to monitor and optimize all paid ad activity for Facebook, Instagram, Linkedin & Twitter. This includes building creating budgets, analytics reports, direct campaign and funnel creation, consultation, technical implementation (pixel, shop systems, etc.) along with audits/optimization for existing campaigns/setups.

● First point of contact for all ad related activity.
● Top to bottom campaign creation (pixels, audiences, retargeting, monitoring)
● Works directly with multiple agencies to effectively scale.
● Analytics, reporting & performance tracking.
● Onboarding and training for new performance marketing team members.

As Senior Performance Marketing Manager at Rheindigital, my job is to oversee and optimize all paid ad activity for Facebook, Instagram, Linkedin & Twitter. This includes building campaigns directly (hands on), consultation, technical implementation (pixel, shop systems, etc) and optmization for existing campaigns/setups.

● First point of contact for all ad related activity.
● Direct consultation with clients regarding paid campaigns, targeting, A/B testing, pixel implementation, funnels, processes & more.
● Works directly with multiple agencies to effectively scale.
● Analytics, reporting & performance tracking.
● Onboarding and training for new performance marketing team members.

VNR (Verlag für die Deutsche Wirtschaft AG) is one of the 10 biggest publishers in Germany, and works to make expert knowledge easily accessible for everyone. With over 400 employees and 40 years of history, VNR constantly strives to find new and modern ways of reaching people in the most effective way possible. My task is doing that through targeted Facebook and Instagram Ads.

As Senior Performance Marketing Manager for Facebook and Instagram, my main task is overseeing all paid FB/IN activity for our hundreds of products, and to effectively find ways to scale. I create campaigns myself, work with/manage multiple external agencies and focus on providing a stable new revenue stream through conversion focused campaigns.

● First point of contact for all 70+ Facebook/Instagram One Step Ad Accounts across 10+ Business Managers
● Oversees campaign and pixel implementation for all FB/Instagram campaigns.
● Works directly with multiple product managers to get their products up and running over FB/Instagram
● Works directly with multiple FB agencies to effectively scale products and offer solutions/suggestions for campaign/troubleshooting strategies
● Responsible for analytics, reporting and performance tracking for all products
● First point of contact for all problems concerning campaigns, tracking and anything FB/Instagram (paid) related
● Onboarding and training for new performance marketing team members See less