Bandyan M. TRAVALY
Dakar
Summary
Senior executive with a proven track record across multiple industries in West Africa. My leadership approach is shaped by a mixed cultural background and lived experience across several African countries, enabling me to bridge cultures, align diverse stakeholders, and deliver sustainable results in complex and evolving markets. I am driven by new challenges and committed to contributing to the emergence of the next generation of African champions.
Overview
22
22
years of professional experience
5
5
years of post-secondary education
Work history
Country Director Senegal & Business Dev. Group
PAYMETRUST
Dakar
2025.05 - 2026.02
- Oversee Senegal business operations
- Lead Task force for License acquisition (WAEMU, Tanzania)
- Drive market entry initiatives (Guinea, Burkina Faso, Madagascar, Tanzania)
Head of strategy & Development -Consultant
iMONEY
Dakar
2023.03 - 2024.02
- Led project team for product development in tobacco and cement industries.
- Developed strategic roadmap to guide project direction and priorities.
Sales Director
OFFICE CHÉRIFIEN DES PHOSPHATES - OCP SÉNÉGAL
Dakar
2021.01 - 2022.11
- Management Team contributor, reporting to General Manager
- Formulate and implement commercial strategy for HUB (Senegal & neighbouring countries)
- Acting General Manager Deputy
Sales & Marketing Director
CIMENTS DE CÔTE D'IVOIRE - CIMIVOIRE SA
Abidjan
2018.08 - 2020.12
- Management Team contributor, reporting to General Manager
- Define and implement commercial strategy for market penetration
- Oversee commercial and logistical activities
Sales & Marketing Director
CIMENTS D'AFRIQUE - CIMAF SA
Abidjan
2016.10 - 2018.07
- Management Team contributor, reporting to GM
- Formulate and implement commercial strategy for 2 plants.
- Lead and mentor commercial team
- Attain preparedness to confront competition from emerging entities
Cluster Manager
BRITISH AMERICAN TOBACCO
Dakar
2013.04 - 2013.12
- Regional Management Team member, accountable to Zone General Manager
- Assigned local team member for change management post zone reorganisation
- Establish and execute Cluster (Côte d'Ivoire, Mali, Burkina Faso, Gambia, G-Bissau) strategy in accordance with Corporate objectives for West Africa.
- Directed cross-functional team comprising over 20 members across commercial, supply chain, HR, Corporate Affairs, and Marketing Finance.
Different Market Manager positions
BRITISH AMERICAN TOBACCO
West Africa
2007.09 - 2013.03
- Develop and implement distribution strategies to meet volume and profit targets for assigned market(s)
- Project Manager for Route to Market assessment in Ghana
- Oversee distributors to fulfil corporate objectives including debt management, importation strategies, and capacity enhancement.
- Engaged with Public Administration stakeholders to address tobacco regulation matters.
Collaborated with Corporate Affairs on tobacco bill and taxation initiatives.
Represented interests in-country to ensure regulatory compliance.
Different Marketing positions
BRITISH AMERICAN TOBACCO
Dakar
2005.01 - 2007.08
- Head of marketing function reporting to General Manager
- Construct and execute comprehensive brand and operational plans in West and Central Africa, managing up to 22 brands and 16 markets alongside marketing budget reaching GBP 5M.
- Coordinate marketing and field activities with Agencies (Ocean Ogilvy & AG Partners)
- Brands custodian (brand positioning, brands standards, products standards) & Focal point with Global Group Manager
Distributor Business Consultant
MOBIL OIL SENEGAL
Dakar
2004.01 - 2004.12
- Implement distributorship commercial strategy for Lubricants business in alignment with ExxonMobil withdrawal plans from SSA
- Develop distributor channel for cluster encompassing Senegal, Gambia, Mali
Education
Master of Business Administration - Management
Université Catholique de Louvain
Belgium 1992.09 - 1997.06
Skills
- People Management
- Strategy & Market Entry
- Country & Regional Leadership
- Work in Regulated Environments
- Commercial & Revenue Growth
- Greenfield Operations
- Negotiation & Partnerships
ENTREPRENEURSHIP
- Founder, CENTRE D'AFFAIRES AGORA - Services to Entrepreneurs, 2014
- Associate & Founder, MANSA FARM & GREEN VALLEY - Agribusiness, 2022
Languages
French
Native
English
Fluent
Interests
- Travel
- Reading
Timeline
Country Director Senegal & Business Dev. Group
PAYMETRUST
2025.05 - 2026.02
Head of strategy & Development -Consultant
iMONEY
2023.03 - 2024.02
Sales Director
OFFICE CHÉRIFIEN DES PHOSPHATES - OCP SÉNÉGAL
2021.01 - 2022.11
Sales & Marketing Director
CIMENTS DE CÔTE D'IVOIRE - CIMIVOIRE SA
2018.08 - 2020.12
Sales & Marketing Director
CIMENTS D'AFRIQUE - CIMAF SA
2016.10 - 2018.07
Cluster Manager
BRITISH AMERICAN TOBACCO
2013.04 - 2013.12
Different Market Manager positions
BRITISH AMERICAN TOBACCO
2007.09 - 2013.03
Different Marketing positions
BRITISH AMERICAN TOBACCO
2005.01 - 2007.08
Distributor Business Consultant
MOBIL OIL SENEGAL
2004.01 - 2004.12
Master of Business Administration - Management
Université Catholique de Louvain
1992.09 - 1997.06