Open To Work
Astou Kane
Dakar,Sénégal
Work Preference
Summary
Marketing and sales professional with over 10 years of experience in distribution networks and commercial representation. Expertise in operational marketing, communication, and business development. Skilled in identifying new opportunities and building lasting client relationships to drive sales growth. Aiming to contribute to Bevatel's business expansion.
Overview
2
2
Languages
1
1
Certification
2
2
years of post-secondary education
22
22
years of professional experience
Work History
Directrice Générale
Holding Matou Business
Dakar, Sénégal
01.2024 - 07.2026
- Led strategic planning initiatives for business growth and market expansion.
- Developed and implemented operational policies to enhance efficiency and productivity.
- Managed cross-functional teams to align goals and drive organizational success.
- Managed distribution channels for international clients et représentation commerciale pour entreprises internationales recherchant des représentants sur le marché.
- Www.holdingmatou.com
Responsable Marketing Opérationnel
Valdafrique
Dakar, Sénégal
11.2013 - 07.2025
- Led operational and commercial marketing initiatives that increased brand engagement.
- Managed cross-functional teams to execute integrated marketing campaigns effectively.
- Developed comprehensive marketing strategies that significantly enhanced brand visibility and engagement.
- Oversaw digital marketing initiatives, including social media and email campaigns.
- Collaborated with sales teams to align marketing efforts with customer needs.
- Conducted market research to inform strategic planning and decision-making processes.
- Analyzed market trends to identify new opportunities for product promotion.
- Facilitated training sessions for team members on marketing best practices and tools.
- Developed innovative concepts to boost sales through targeted promotions. to increase sales through creative promotions.
- Worked with management team to oversee and monitor marketing strategy.
- Performed market analysis to better understand target audiences.
- Planned and organized trade shows to promote brand visibility. and exhibitions to promote brand awareness.
- Monitored competitors' activities to keep up with industry trends.
gestionnaire de la qualité de gestion et ACCEUIL client
GROUPE FUTUR MEDIAS
Dakar, Sénégal
08.2010 - 11.2013
- Géré la planification des publicités radio, télé et quotidien, renforçant les partenariats pour maximiser la portée des campagnes.
- Managed project timelines and ensured deliverables met quality standards.
- Géré les délais de projet et assuré que les livrables respectaient les normes de qualité, contribuant à la satisfaction client.
- Coordinated cross-departmental communication, optimisant les processus de travail pour améliorer la collaboration.
Marketing Director
Groupe promo Consulting
Senegal , Dakar
08.2008 - 04.2010
- Managed cross-functional teams to execute marketing campaigns effectively.
- Developed marketing strategies to enhance brand visibility and market reach.
- Analyzed market trends to inform strategic decision-making and positioning.
Marketing Manager
L' Africaine de L' Automobile
Dakar , senegal
07.2006 - 01.2008
- Developed marketing strategies to enhance brand presence in automotive sector.
- Managed social media campaigns to engage target audiences effectively.
- Collaborated with sales teams to align marketing initiatives with business goals.
responsable de la communication et publicité
BICIS groupe BNP Paribas
Dakar, Sénégal
06.2007 - 01.2008
- Managed internal and external advertising campaigns to increase agency visibility and client engagement.
- Created content for newsletters, press releases, and marketing materials to support initiatives.
- Developed internal communication strategies to enhance employee engagement and information flow.
- Created content for newsletters, press releases, and marketing materials to effectively communicate key initiatives.
commerciale B2B
Nestlé Sénégal
Dakar, Sénégal
07.2004 - 01.2005
- Promoted new children's cereal products, launched promotional campaign in large retail stores, and conducted commercial activities.
- Performed daily tasks with precision in a fast-paced environment.
- Introduced innovative ideas and solutions that improved team outcomes.
- Worked successfully with diverse group of coworkers to accomplish goals and address issues related to our products and services.
Education
Master 2 - Marketing et Gestion Commerciale - Ingénieur Commercial
École Supérieure de Commerce (SUPDECO)
Dakar, Sénégalleadership au féminin -
IFRISS UNIVERSITY
Burkina Fasso, Burkina 02.2024 - 12.2025
Master 2 - Gestion de Projets - Gestion
École Supérieure de Commerce (SUPDECO)
Dakar, SénégalÉcole Supérieure De Commerce SUPDECO
Dakar, Senegal Skills
- Strategic planning
- Project management
- Market analysis
- Brand strategy
- Digital marketing
- Operational efficiency
- Revenue optimization
- Team collaboration
- Creativity and innovation
- Negotiation
Certification
leadership au féminin, IFRISS UNIVERSITY, 02/01/24
Hobbies and Interests
- Lecture
- Sport
- Voyage
Languages
- Français, Courant
- Anglais, Natif
Languages
French
First Language
English
Beginner
A1
Timeline
leadership au féminin -
IFRISS UNIVERSITY
02.2024 - 12.2025
Directrice Générale
Holding Matou Business
01.2024 - 07.2026
Responsable Marketing Opérationnel
Valdafrique
11.2013 - 07.2025
gestionnaire de la qualité de gestion et ACCEUIL client
GROUPE FUTUR MEDIAS
08.2010 - 11.2013
Marketing Director
Groupe promo Consulting
08.2008 - 04.2010
responsable de la communication et publicité
BICIS groupe BNP Paribas
06.2007 - 01.2008
Marketing Manager
L' Africaine de L' Automobile
07.2006 - 01.2008
commerciale B2B
Nestlé Sénégal
07.2004 - 01.2005
Master 2 - Marketing et Gestion Commerciale - Ingénieur Commercial
École Supérieure de Commerce (SUPDECO)
Master 2 - Gestion de Projets - Gestion
École Supérieure de Commerce (SUPDECO)
École Supérieure De Commerce SUPDECO